eBay, the world-known retailer, launched its first concept store in the UK. The Wolverhampton-located pop-up store looks to support 40 micro-businesses as part of the company’s ongoing Retail Revival campaign.
The new store will run for a month and serve as an experiment to find out more about omnichannel retail.
eBay plans to host the 40 small businesses in its concept store throughout the month. During the 30 days, QR codes will help in purchases and keeping track of the number of sales.
A group of products will be displayed, and shoppers will be encouraged to buy complete product ranges over the internet. The pop-up store will also be a center for several free seminars and workshops.
The concept store is one among many steps in Ebay’s Retail Revival campaign that kicked off last year in September, at Wolverhampton. The one-year program involves the big box retailer working with 64 local businesses in the area to help boost up digital sales and encourage the merging of online and in-store retail.
According to a study by Development Economics, 25 percent of small businesses all over the UK don’t have an online presence – i.e., they don’t have an e-commerce website.
The researchers also found that should these retailers invest in e-commerce, their businesses (as a group) could record as much as £4.1 billion in additional annual sales revenue, totaling to £19,250 in additional per-year revenue for every store without an internet presence.
Commenting on the progress of the campaign, UK-based eBay’s Vice President Rob Hattrell said the retailers participating in the Wolverhampton Retail Revival campaign have already proved that in-store and online retail can hold out and grow together.
The VP also added that, as of March, the businesses had accumulated over £2 million in sales leading to more staff onboarding all thanks to omnichannel retail.
“Ebay’s experiential store looks to boost this growth, and the value of this campaign, to another level. It will experiment how new-age stores could leverage technology with the critical human connection to improve their bottom line no matter the size of the business,” said Hatrell.
UK in-store retailers who haven’t thought of building their online presence should mull over the idea. Omnichannel retail is a perfect way to open doors to all audiences and always be available for your customers.
Author Bio: Payment industry expert Taylor Cole is a passionate merchant account expert who understands the complicated world of accepting credit and debit cards at your business. His understanding of worldpay U.K reviews has helped thousands of business owners save money and time.