Is Print Media Outdated?

Following the developments in design in recent years, with the undoubted influence of modern technology, the manner in which marketing collateral is distributed has changed dramatically.  In previous years, print was the primary and most effective channel to deliver marketing material to customers; however, there is a strong argument that print is now an outdated option. With the dramatic increase in digital media, video production Nottingham, the internet has become a vehicle for content distribution with various benefits. In direct contrast to print, digital publications can reach a worldwide audience immediately. It is also effective in targeting specific demographic groups via multiple channels. The effectiveness of digital marketing campaigns can be accurately tracked using analytics, unlike its traditional print counterpart.

One of the most efficient methods whereby a digital property marketing brochure is distributed via major property portals (Zoopla, Rightmove, etc.) is by mass circulation of the marketing collateral. For example, property brochures can be downloaded from the property pages and saved to read later if desired. Comparing this approach with the traditional method of contacting agents or relying on ‘snail mail’, it is no surprise that the digital media methods are overtaking print media as a form of advertising.

According to Fiona West of The Marketing Centre, it has been found that printed brochures maintain a high-value takeaway for some people at the trial or evaluation phase of the purchase process; therefore, print media can have a benefit to reinforce the emotional perspective of a purchase decision. By having a tangible item to accompany larger investments, it is possible to make the purchase appear more significant and justified. For the majority of people, print brochures can also act as a cure for ‘buyer’s remorse’; however, a digital brochure does not offer the buyer the same type of experience or satisfaction because it is not tangible or interactive on a physical level.

It is also important to consider the client base when choosing between digital and print media. Statistics found that the 25 to 35 age group tends to be more tech savvy and prefer to use the internet for property searches, particularly their smartphones; therefore, digital brochures may be the most beneficial option when targeting this demographic. However, the Google Consumer Survey discovered that more house hunters rely on their smartphones to remain competitive in the property market.

According to the survey, mobile phones accounted for approximately 27 percent of all property searches in June 2017 – an increase of 19 percent from June 2016. This shows that properties which appeal to younger individuals may be more suited to digital advertising as this is the primary method they use to search for property. Moreover, younger buyers tend to work in design, technology and creative digital industries; therefore, they have an increased appreciation of fonts, design, style, character and uniqueness.

In-house marketing research found that locations can inform the choice between digital or print marketing. For example, while properties in rural locations are typically accompanied by physical brochures, …

List Of Jumpers That Are Perfect For This Festive Season

Christmas jumpers

Christmas is that time of the year where people make plans, unite with their families and have fun. With the holiday season on, dealvoucherz brings you some of their excellent collection of Christmas jumpers. No matter how much you hate wearing them, you cannot escape them especially during this time of the year. Gone are those days when you thought that jumpers would be tacky. These days’ jumpers are considered to be one of the coolest items of festive attire.

  • Men’s jumpers: There’s a wide range of Christmas jumpers and outfits for men which are perfect for this festive season. It includes a style that re cute, funny, retro as well as traditional.
  1. The luxury soft Christmas jumpers: Are you planning to go out with your lads at Christmas. This jumper is a must-have for a trip down the pub. It is 100% acrylic and machine washable. The jumper has a round collar style and comes in three different sizes medium, large and extra-large. It is a 3D Elf hooded jumper which comes with pompom to the top of the hood. It also has long sleeves and has red and white strips over the side. Even women can try out this.
  2. The carry me snowman adult costume: Are you throwing a Christmas party at your home? Do you want to get a laugh at your party? Then this is the jumper you need. It is available in one size which fits up to 6’2”. This mascot costume includes a plush one-piece Snowman suit which is attached to false human legs. The attached snowman character has a white plush body and a detailed face. It is 100%polyester and is made from high-quality fabric. Ideally perfect for Christmas, Halloween, charity races or fundraisers.
  • Women’s Christmas jumpers: dealvoucherz has a great collection of women’s Christmas jumpers and outfits. There are a lot of styles which not only includes Christmas jumpers but also dresses with funny designs and some sexy and naughty options along with cute and traditional knitwear.
  1. The Christmas swing dress: being one of the trendiest attires to wear at a Christmas party, this snowman smock reindeer skater mini dress comes in a variety of colours. The colours include a green tartan snowman, biscuit print, red, black and blue with different snowman pattern drawn on them. It has round neck style with long sleeves that are stretchy. The fabric is made of 95% polyester and 5%Elastene. The material is so soft that it makes you feel comfortable. It is available in all sizes right starting from small, medium, large, extra-large to plus sizes. The dress is machine washable and is ideal for all occasions.
  2. The birthday boy Christmas jumper: It not just Christmas but a birthday celebration too. Enjoy the festive season in this Jesus jumper which is super soft, warm and vibrant. It is comfortable at the same time as it is made with best quality fabric. The material is 100% acrylic and has long sleeves. The size range varies